Multimasking - the latest Beauty Trend.

Multimasking!!The latest trend to take the beauty world by storm is called multimasking -- and it has women from coast to coast mugging on social media to show the secret to a flawless face.

So what exactly is multimasking? It’s the practice of using different types of masks on different areas of the face, all at the same time.

The resulting patchwork effect may look strange, but experts including Dr. Julie Russak say multimasking makes sense.

“The skin on the T-zone where you have the highest concentration of oil glands is very different than the sensitive skin around the eyes. You cannot use the same product on different areas if you want to address those issues,” Russak, a dermatologist, said. “It's applying the right product to the right area on your face so it’s appropriate to all the patients. We all have different skins on different parts of our face. Multimasking is really for everybody."

Yahoo beauty editor-in-chief and celebrity makeup artist Bobbi Brown visited “Good Morning America” to give viewers useful tips about how they can make multi-masking part of their routine.

“It’s good to be able to do it yourself at home, and everyone has different skin,” Brown explained. “Some people have combination skin; sometimes we’re dry, sometimes we’re oily. So it’s good to be able to know what different things do.”

The benefit of multimasking is to target specific areas on the face that have different needs. Here is a breakdown of the masks and how they are most beneficial to your skin type:

MASQUES

Deep treatments for specific concerns

SkinCeuticals treatment masques enhance the results of the rest of a daily skincare regimen. Designed to address excess oil, pore congestion, dehydration, and more, these professional-grade masques are formulated with cutting-edge technology, proven science, and advanced ingredients to yield dramatic skin improvement.

Hydrating B5 Masque

Intensely hydrating weekly gel masque to help in the replenishment of moisture levels
Enhanced with a unique complex containing constituents of the skin’s natural moisturising factor (NMF), this weekly hydration treatment re-establishes the water balance critical for maintaining skin metabolic functions at optimal levels.
• Contains high concentrations of hyaluronic acid and tissue repairing vitamin B5
• Optimises moisture infusion in targeted areas
• Leaves skin supple and smooth
• Ideal for all skin types

HOW TO USE

• Apply a thin layer to the entire face in the evening after cleansing. Allow to penetrate for 10-15 minutes, and then gently massage any remaining product into face. Hydrating B5 Masque can also be used on other dry areas such as neck, chest, hands, knees, elbows, and feet.
• 1: Cleanse & Tone
• 2: Correct
• 3: Moisturize with Hydrating B5 Masque

KEY INGREDIENTS
Key Ingredient 1
Hyaluronic acid: This natural humectant is capable of retaining 1,000 times its own weight in water, making it an effective moisturizer.
Key Ingredient 2
Vitamin B5: This vitamin is essential for skin repair function.
Key Ingredient 3
Advanced moisture complex: Comprised of glycerin, urea, sodium PCA, trehalose and polyquaterium-51, this ingredient blend contains constituents of the skin’s natural moisturizing factor (NMF) and helps restore skin’s optimal moisture balance.
Clarifying Clay Masque

Clarifying Clay Masque
Purifying treatment to decongest pores and remove excess oil
This non-drying masque combines kaolin and bentonite, the highest quality earth clays; botanicals and minerals to help calm the skin; and a hydroxy acid blend to gently exfoliate.
A hydroxy acid blend gently exfoliates dead skin cells
Natural earth clays, kaolin and bentonite, decongest pores, lift impurities, and help remove excess oils
Aloe and chamomile calm and soothe the skin

How To Use

Apply Clarifying Clay Masque on clean face. Leave on for 10-15 minutes. (This masque will not dry hard.) Rinse with warm water and pat dry. (For optimal results use once a week to help remove buildup of exfoliated skin.).


Regimen
1: Cleanse & Tone
2: Correct with Clarifying Clay Masque
3: Moisturise

Key Ingredients

Key Ingredient 1

5% mixed hydroxy acids: This blend of malic, lactic, tartaric, citric, and glycolic acids works synergistically to gently exfoliate dead skin cells. .

Key Ingredient 2

Kaolin and bentonite clays: These natural Earth clays help clarify the skin, absorb excess oil and reduce shine..

Key Ingredient 3

Aloe and chamomile: With clinically-proven anti-inflammatory properties, this botanical soothes and calms the skin..